AW22
I SAW IT FIRST
Details
Whilst I was Senior Designer for I SAW IT FIRST I concepted and worked across the campaign roll out for their highly anticipated debut of the Autumn 2022 collection. Our primary focus was to highlight the transitional clothing pieces while bringing the popular 'clean girl' aesthetic trend to life.
Services
Campaign Creation
Digital Design
Year
2022
To achieve this, we curated a distinct look and feel that exuded minimalism and structure. The use of clean-cut typography allowed the captivating images to take centre stage, speaking volumes on their own.
Furthermore, we introduced visual diptychs portraying this 'clean girl' lifestyle, adding a personal touch to the campaign and fostering a deeper connection with the audience. By combining these elements, we crafted a campaign that embodied the essence of the clean girl aesthetic while maintaining a sleek and understated elegance.
