Bloc Abode
Brand Identity
Details
Being tasked with the creation of a brand identity for Bloc Abode, a minimalist abstract painting company, was a challenge that demanded a delicate balance of simplicity and sophistication. Bloc Abode's ethos, deeply rooted in the principle that "less is more," inspired every aspect of the brand's visual identity.
Services
Brand Identity
Print & Digital Collateral
Year
2023
The goal was to craft a brand that felt not only clean and minimalistic but also luxe and elevated, reflecting the high-quality craftsmanship of the abstract pieces. The design process involved distilling the essence of minimalism into a cohesive brand system, where every element—from typography to color palettes—echoed the brand's dedication to understated elegance.
The full brand system extended across both print and digital assets, ensuring a consistent and cohesive presence. For packaging, the designs were sleek and refined, incorporating subtle textures and muted tones to convey a sense of luxury while maintaining a minimalist aesthetic. On the digital front, social media assets were created to seamlessly blend into Bloc Abode's visual narrative, using clean layouts and thoughtful spacing to highlight the artwork without overwhelming the viewer. The overall brand identity not only resonates with Bloc Abode's minimalist approach but also elevates the brand, making it feel exclusive and desirable to its discerning audience.
