O&M Haircare
Event Identity
Details
Introducing O&M Made For Originals, the flagship event for O&M Haircare. Tasked with creating the identity for their biggest event of the year, I delivered a cohesive visual experience spanning event branding, digital collateral, and a design concept that celebrated the diversity of their industry audience.
Services
Event Identity
Digital Design
Year
2024
For O&M Haircare’s marquee event, Made For Originals, I was entrusted with crafting a bold yet sophisticated identity that would set the tone for an unforgettable experience. Hosting 700 attendees in a stunning Sydney Harbour venue and featuring top-tier hair educators, the event demanded a design that felt elevated and cutting-edge.
The identity development included a bespoke logo, submarks, and a cohesive color palette that captured the essence of the O&M brand. Clean typographic lock-ups and a striking slash device were used to emphasize the diverse range of professionals O&M serves, celebrating individuality and innovation within the industry.
Beyond the event branding, I designed a suite of digital collateral to promote and support the event. This included sleek social media assets, polished email marketing campaigns, and elegant digital invitations, all aligned with the event's elevated aesthetic. The result was a visually compelling and seamless brand experience that celebrated O&M’s vision while inspiring the creative community.
