Boots No7
Art Direction
Details
During my time at THG Studios I worked with No7 on their February campaign 'Love Your Skin,' we aimed to create two distinct set styles that would effectively convey this empowering message across the 36 shots we were tasked with producing.
Services
Art Direction
Campaign Creation
Year
2021
The first style, 'Honesty,' revolved around simplicity, with a stripped-back set that placed the focus solely on the packaging and textures of the products. To enhance visual appeal, we employed an array of vibrant swatches, meticulously arranged in immersive, satisfying, and even playful patterns. By doing so, we allowed our consumers to visually savour the luxuriousness of our products and the delightful treats they can be for the skin.
The second style we developed was 'Elevation,' as loving your skin entails caring for and nurturing it, continuously seeking to improve its health and well-being. When your skin looks and feels good, so do you—there's a sense of upliftment. In this treatment, once again, the product and packaging served as the set themselves. Through clever prop usage and suspensions, we created the illusion of the products being elevated. Occasionally, we introduced unexpected angles to infuse a touch of modernity and dynamism into the shoot, further engaging the viewers. By seamlessly blending these two styles, we ensured a captivating visual narrative that truly embraced the essence of loving and elevating one's skin.
