Drenched
I SAW IT FIRST
Details
Introducing "Drenched," a captivating campaign unveiling your wardrobe reset for the new season. At the heart of this campaign lies the key message: unbeatable prices. We emphasised through the campaign that you can acquire a complete head-to-toe outfit at an incredibly affordable price point.
Services
Campaign Creation
Digital Design
Year
2022
To convey the pricing message effectively, we employed static and moving imagery, strategically employing quick flipping transitions between the showcased items. Our creative approach maintained a clean and sleek aesthetic, intentionally removing any distractions that could divert the consumer's attention from the price and imagery. By focusing on these essential elements, we ensured that the message resonates clearly and powerfully with the audience.
This campaign went across all digital formats such as social assets, email marketing, website splashes and OOH marketing.
