Significant Other
Swim Sale
Details
Collaborating with Significant Other to craft a cohesive suite of digital assets for their swim sale campaign. The project spanned web banners, social media content, and email marketing, ensuring a unified brand experience across platforms.
Services
Digital Assets
Campaign
Year
2024
For Significant Other's swim sale period, I developed a series of impactful digital assets designed to elevate the brand’s online presence and drive engagement. Starting with the website, I created visually compelling banners that seamlessly aligned with the campaign's aesthetic. On social media, I designed a range of dynamic posts and stories, incorporating a playful and snappy animation yet still aligning with the premium brand aesthetic.
The email marketing component included crafting bespoke email headers that highlighted the sale, maintained brand cohesion, and maximized click-through rates. This holistic approach ensured a seamless user journey, from initial discovery on social platforms to final purchase via the website, while staying true to Significant Other’s brand identity.
