O&M Haircare
Digital Marketing
Details
Working with O&M Haircare as their creative partner included supporting their digital marketing design. Building and creating a series of 35 emails targeting their professional audience, spanning abandoned cart flows, welcome sequences and educational campaigns. With a series this size, the real value of an ongoing partner isn't any single email, it's knowing the brand well enough that all 35 hold together as one consistent voice rather than reading like separate briefs.
Services
Digital Marketing
Year
2024
Working with a pro audience specifically shaped every decision, hairdressers and salon professionals expect a more sophisticated, less consumer-facing tone, so the design and copy had to feel like they were speaking to peers with real expertise, not just customers. I kept the visual language sleek and consistent across every email type, whether it was a straightforward abandoned cart nudge or a more in-depth educational piece.
This approach helped reinforce O&M Haircare's commitment to quality and professionalism in every interaction.
