Reclaim
I SAW IT FIRST
Details
Whilst Senior Design at I SAW IT FIRST we launched the campaign 'Reclaim,' I SAW IT FIRST's first ever conscious and sustainable collection. Launched amidst the peak of summer, our aim was to capture the vibrant essence through an engaging high summer colour palette while remaining true to our commitment to recycling.
Services
Campaign Creation
Digital Design
Year
2022
In this campaign, the power of persuasive copywriting reigned supreme as we sought to infuse playfulness and relevance. We wanted to demonstrate the versatility of the collection, effortlessly transitioning from day to night, suiting any occasion.
Employing a frosted image treatment, we artfully showcased the collection's sustainable nature, symbolising our transparency and honesty. With this campaign, we proudly break through the noise in fast fashion, revealing that we have no secrets to hide.
