St Tropez
Art Direction
Details
Throughout my time working for THG Studios I worked with St Tropez on a range of projects. During their brand and website refresh for St Tropez, we recognised the opportunity to update their product photography swatches across the board. To achieve this, we employed a macro lens to capture the swatches in a highly immersive manner.
Services
Art Direction
Campaign Creation
Year
2021
Our intention was to create an experience where consumers would feel compelled to reach out and touch their screens, truly connecting with the products. Simultaneously, we aimed to showcase the textures and qualities of each product, ensuring that potential buyers could make informed decisions about their purchases.
By capturing the intricate details and essence of the swatches, we strived to deliver an engaging and informative visual representation that leaves no doubt in the consumer's mind about what they can expect from each St Tropez product.
